If I was to make a logical choice, it would not be to write a novel. It would be to focus solely on my business. The one that bills by the hour.

I think of the courage it takes to join a class of strangers, halfway in, and dance a song they already know. The heart it takes to have fun doing it.

When our agency partner asked us to imagine what we’d like a reader to feel, think and do upon visiting each web page, some participants struggled with ‘feeling’ words. Others leapt right to the doing. If you feel stuck, is it possible you’re leaning too heavily into one or the other?

All of a sudden, I am in the front row, with no one in front of me to watch, doing choreography we’ve just learned, and my reaction is not…to shine.

Instead of opening someone else’s branch, I’d open my own. That’s how Rubberband Slingshot came to be.

What a pleasure to develop the structure and content for this inaugural impact report for Vital Farms, a Certified B Corporation and Public Benefit Corporation.

Rubberband Slingshot announces a new client collab - with Graza!

What I learned from an illustrator, an agent and an author at the SCBWI Carolinas Fall Conference.

With apologies to former President Bill Clinton, when defining a good life, it depends on what the meaning of the word ‘good’ is.

Their symbols. Their arcane grammatical knowledge. Their disdain.*

Individual GRIT Awards may go to any person who has demonstrated growth, resilience, innovation and talent in the workplace…They show up each day, do their best, and inspire others to do the same.

When your work helps inspire an outpouring of thanks for farmers and a message of inclusion carved into stone, it’s a very good week indeed.

The data is clear. The majority of Americans polled are very or extremely concerned about racism in America and believe that brands must take a stand.

Sports and coding loving college senior Caio Brighenti is calculating (and streaming) our remote NFL Draft cheers and boos in real time.

When an infodemic accompanies an epidemic, and an overabundance of incorrect information floods the marketplace, business communicators have a job to do – and they are uniquely positioned and equipped to make a real difference.

My value comes from my ability to go deep – to spend time with the hard problems, to produce at an elite level. That is what clients pay me for.

The short version is nine months. The slightly longer version includes bits of deception (self- and otherwise).

This project gave me permission to let my private self take up temporal space. In throwing my life out of balance, I achieved the opposite.

Finding the sweet spot between client-driven product marketing and media-relevant brand messaging.