Forging a Brand Inspired by Vikings

The nascent cider company landed on a name, Shield Cider, in homage to the region’s Viking roots.
But they sought a strong voice to back up their brio.

Highlights

• Brand voice 

• Tagline

• Origin story

• Packaging and bottle copy

• Website

• News releases (Coverage includes: this article in Brewbound and this article in Cider Times)

• “Incider Knowledge” tasting tips, pairings and recipes