Perpetuating Vital Farms’ Vital Voice

Rubberband Slingshot founder Aimee Borders has continued the Vital Times tradition since 2016, embodying Vital Farms’ unique personality so expertly that she has become a go-to contributor for corporate initiatives including Vital Farms’ website, activity guides for kids and even an Op-Ed in support of National Farmer’s Day.

Highlights

• Vital Times, Vital Farms’ in-carton tiny newspaper

• Website

• Activity guides for kids

• Ambassador program – “The Flock”

• Campaign copy, including National Farmer’s Day and the Traceability Initiative

• Op-Ed ghost writing

• Community-building emails

• Social media

• Packaging copy