- BRAND VOICE -
You need a renegade to develop and champion a distinctive brand style and personality.
Or a chameleon who can slip into an established voice and seamlessly continue a conversation.
Renegade chameleon here to help with product naming and taglines
plus brand strategy, voice and management.
featured work
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Extending Brand
Voice to Investor Comms
Investor relations are a challenge complicated by necessarily exacting regulations. Materials are often written by a committee and sound like it, and it’s easy for any glimpse of brand personality to get lost in the legalese.
Perpetuating Vital Farms’ Vital Voice
When Vital Farms’ founder stepped down from writing the company’s signature Vital Times, his team sought someone who could continue the singular, much-loved voice he established. Rubberband Slingshot founder Aimee Borders stepped up.
Forging a Brand Inspired by Vikings
Non-plussed by the candy-flavored ciders on American shelves, a French gourmand founded Shield Cider, imported organic hard cider from Normandy. They needed an origin story and a battle axe of a brand voice to help break through.