Program Strategy and Management
Social can be serious business, and we treat it that way - from channel strategy and management through post concept, creation, copywriting, monitoring and response.
Highlights
Program strategy
Channel strategy
Paid strategy
Diversity and inclusion strategic messaging
Aligning global communicators and supporting business unit priorities
Monitoring and response
Crisis response
Internal platform management (Example: Yammer)
Content development – Posts, stories and platform-specific content (Example: LinkedIn “Life” pages)
Projects
ConocoPhillips LinkedIn
Channel strategy and management; post concept, creation, copywriting, monitoring and response.
ConocoPhillips Facebook
Channel strategy and management; post concept, creation, copywriting, monitoring and response.
ConocoPhillips Instagram
Channel launch, strategy and management; post concept, creation, copywriting, monitoring and response.
ConocoPhillips Twitter
Channel strategy and management, including content creation,
monitoring and response for @ConocoPhillips, @COP_Careers and @COP_Newsroom.