Program Strategy and Management

Social can be serious business, and we treat it that way - from channel strategy and management through post concept, creation, copywriting, monitoring and response.

Highlights

Program strategy

Channel strategy

Paid strategy

Diversity and inclusion strategic messaging

Aligning global communicators and supporting business unit priorities

Monitoring and response

Crisis response

Internal platform management (Example: Yammer)

Content development – Posts, stories and platform-specific content (Example: LinkedIn “Life” pages)


Projects

ConocoPhillips LinkedIn

Channel strategy and management; post concept, creation, copywriting, monitoring and response.

VISIT PROFILE

ConocoPhillips Facebook

Channel strategy and management; post concept, creation, copywriting, monitoring and response.

VISIT PAGE

ConocoPhillips Instagram

Channel launch, strategy and management; post concept, creation, copywriting, monitoring and response.

VISIT PAGE

ConocoPhillips Twitter

Channel strategy and management, including content creation,
monitoring and response for @ConocoPhillips, @COP_Careers and @COP_Newsroom.

VISIT PAGE


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