- CRISIS COMMUNICATIONS -
The work you do before a crisis is critical.
To mitigate damage to your business and reputation, start now.
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+ I inform, advise and support complex, high-risk crisis communications in the social space, including:
Crisis communications plans
Crisis simulations
Social media strategy
Social media monitoring
Social media response
Coordination of external crisis response partners
Coordination of internal global communicators
Holding statements
Talking points
FAQs
+ I’ve led global social media crisis response for one of the world’s largest independent oil and gas companies for crisis events such as:
Natural disasters
Health, safety and environment, including pandemic
Operational incidents and accidents
Industry-adjacent
Political
Confrontational (celebrity, high klout individuals)
+ I seamlessly integrate with your crisis team, wherever you need help most.
Vertically integrated –from communications strategy and brand management to the tactical, hands-on copywriting and social media expertise needed to manage risk and mitigate damage quickly and effectively
Specialized experience (Investor relations, energy industry, C-suite) Strategic thinker able to quickly distill complex subjects and situations
Experienced with social media publishing and monitoring tools, including Percolate, Brandwatch, DataMinr and Hootsuite
Collaborative and team-oriented
Fact-driven, but also intuitive and empathetic
Summa Cum Laude graduate of the University of Missouri’s School of Journalism
Health, Safety, Environment and Pandemic
Managed social media posting, monitoring and response while supporting client’s internal communications effort, including aligning critical information across platforms (signage, video, digital, articles, one-pagers) to support a safe return to in-person work across the company’s global network of offices and field locations during the COVID-19 pandemic. A good reminder that crisis comms aren’t always external.
Natural Disasters
Led social media response and supported dot com and intranet communications from Austin, Texas when the Houston Energy Corridor, including my client’s headquarters and many members of their Houston-based comms team, endured flooding and mandatory evacuations during Hurricane Harvey.