My Bowl Season Winner - Land O' Lakes TV Spot: The Farmer
"He's partner with the sky and earth" - The Farmer by Amelia E. Barr
“God bless the man who sows the wheat,
Who finds us milk and fruit and meat;
May his purse be heavy, his heart be light,
His cattle and corn and all go right;
God bless the seeds his hands let fall,
For the farmer he must feed us all.”
'Tis the season for bowl games. 41 if you're keeping count. And while the various plays have begun to dissolve into a barely remembered collision of motion and noise, one very quiet tv spot stands out.
Land O' Lakes' new ad, "The Farmer," is unexpected during a college football game. It's an earnest, contemplative pause. It's about farming. And it features stanzas from a poem written by Amelia E. Barr, a British novelist who died nearly 100 years ago.
Those stanzas are gorgeous, but they are more than matched by evocative music, a perfect voiceover and truly exceptional visuals, elevating the entire concept. Kudos to the whole team.
Here's the spot:
Here's the poem in its entirety: The Farmer by Amelia Barr
And here's a little bit of background on how it came to be from an SF blog post by Jessie Scott at Agriculture.com.
